Engagement rate calculator

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Engagement rate calculator

Engagement against followers, reach and impressions side by side, because two figures for one post are not in conflict.

It runs entirely in this browser tab: nothing is posted, nothing is scheduled, and nothing you type is uploaded.

Settings

Measured against
Followers, reach and impressions are three different questions with three different answers. Choices: Followers, Reach, Impressions.
Count saves
Not every platform counts a save as an action, which is one reason two figures differ.
Show all three
Two figures for one post are not in conflict; they answer two different questions.

How to use it

  1. Paste your text into the box above, or open a file.
  2. Adjust the settings beside it until the result is what you wanted.
  3. Copy the result, or save it as a file. The result updates as you type.

Questions

Can this post or schedule anything?
No, and it never will from a page like this. Posting on a schedule needs an account, a key and a server; there is none of that here and no network request is made. The calendar plans, and the result says so.
Are the character limits current?
They are the published figures as of the month printed on every result. Platforms change them without notice and nothing here can check, which is exactly why the date is on the page rather than implied.
Is anything I paste in stored?
No. It stays in this tab, and in the link if you choose to share one. There is no account, no server and no history kept anywhere.
Why do the mockups say MOCKUP on them?
Because a picture that could pass for a screenshot of somebody's real account is a tool for making fake evidence. The label is drawn on the picture, no setting removes it, and the mockups imitate no particular application: no logo, no verification tick, no platform name.

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