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Sponsored post rate calculator
A range with its workings shown, not a price: audience, engagement, format, exclusivity and rights, each as a factor you can argue with.
It runs entirely in this browser tab: nothing is posted, nothing is scheduled, and nothing you type is uploaded.
Settings
- Followers
- How many people follow the account, not how many saw the post.
- Engagement rate
- As a percentage: 3 means three per cent, which is a middling account.
- What is being made
- A video is worth more than a photograph, and a year of them is worth more again. Choices: One post, A short video, A long video, A series, A year of it.
- Exclusive to them
- Not working with a competitor for the period is a real cost and is charged for.
- You keep the rights
- If they may reuse the material in their own advertising, that is worth more than a post.
- Revisions included
- On or off. Starts off.
- Currency
- EUR, GBP, USD
- Spread
- How wide the range is either side of the middle. A narrow range on a rough estimate is a false promise. A number from 10 to 60.
How to use it
- Paste your text into the box above, or open a file.
- Adjust the settings beside it until the result is what you wanted.
- Copy the result, or save it as a file. The result updates as you type.
Questions
- Can this post or schedule anything?
- No, and it never will from a page like this. Posting on a schedule needs an account, a key and a server; there is none of that here and no network request is made. The calendar plans, and the result says so.
- Are the character limits current?
- They are the published figures as of the month printed on every result. Platforms change them without notice and nothing here can check, which is exactly why the date is on the page rather than implied.
- Is anything I paste in stored?
- No. It stays in this tab, and in the link if you choose to share one. There is no account, no server and no history kept anywhere.
- Why do the mockups say MOCKUP on them?
- Because a picture that could pass for a screenshot of somebody's real account is a tool for making fake evidence. The label is drawn on the picture, no setting removes it, and the mockups imitate no particular application: no logo, no verification tick, no platform name.
Other tools for reach
Engagement rate calculator
Engagement against followers, reach and impressions side by side, because two figures for one post are not in conflict.
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