All tools › Planning
Content brief generator
The form whose value is the questions it asks, and which names the fields you left empty rather than letting the article come back rewritten.
It runs entirely in this browser tab: nothing is posted, nothing is scheduled, and nothing you type is uploaded.
Settings
- Who it is for
- Somebody in particular, not "everybody interested in the subject".
- What they know already
- A brief that assumes too much and one that explains too much both come back rewritten. Choices: Nothing yet, Some, A lot.
- What they should do
- One thing, after reading. "Be aware of us" is not one.
- The main term
- Whether it is at the front, later on, or not there at all.
- The other terms
- One to a line. These belong in the article, not in a list at the bottom.
- Words in total
- A number from 300 to 6000.
- Tone
- Say it the way you would to the writer: "plain, no exclamation marks".
- What to avoid
- Words and claims that must not appear. This is the half a writer cannot guess.
- Add the questions
- Five questions whose answers are what makes the document worth sending.
How to use it
- Paste your text into the box above, or open a file.
- Adjust the settings beside it until the result is what you wanted.
- Copy the result, or save it as a file. The result updates as you type.
Questions
- Can this post or schedule anything?
- No, and it never will from a page like this. Posting on a schedule needs an account, a key and a server; there is none of that here and no network request is made. The calendar plans, and the result says so.
- Are the character limits current?
- They are the published figures as of the month printed on every result. Platforms change them without notice and nothing here can check, which is exactly why the date is on the page rather than implied.
- Is anything I paste in stored?
- No. It stays in this tab, and in the link if you choose to share one. There is no account, no server and no history kept anywhere.
- Why do the mockups say MOCKUP on them?
- Because a picture that could pass for a screenshot of somebody's real account is a tool for making fake evidence. The label is drawn on the picture, no setting removes it, and the mockups imitate no particular application: no logo, no verification tick, no platform name.
Other tools for planning
Content calendar planner
A week laid out by day or by channel, with the empty days named and the share that is selling counted. It plans; it does not publish.
Blog outline builder
An indented list of headings turned into a numbered outline with a word budget shared out between the sections.
Press release builder
The standard shape — dateline, opening sentence, quotation, boilerplate, contact — with the missing pieces named and the length checked.
Keyword grouping tool
Thousands of search terms sorted into the pages they belong on, by the words they share, with every term in exactly one group.
Internal link planner
The pages you list drawn as a diagram, with the ones nothing points at marked and the pairs worth linking suggested from their names.
All twenty tools